Making the Most of the Royal Adelaide Show: Vendor Tips for Sales, Setup, and Success
- lollipopmarkets
- Aug 22
- 4 min read
Updated: Sep 22
Making the Most of the Royal Adelaide Show: Vendor Tips for Sales, Setup, and Success
The Royal Adelaide Show is one of the biggest events on South Australia’s calendar and for vendors, it’s a golden opportunity to gain exposure, drive sales, and build brand recognition. Whether you're a first-time seller or a seasoned exhibitor, you can’t afford to “wing it.” You need a plan to make the most of the Royal Adelaide Show with vendor tips from setup and marketing to selling and post-event follow-ups.
This guide delivers proven Royal Adelaide Show vendor tips for sales, setup, and success so you can maximise every minute of the show.
Pre-Show Planning - Success Starts Before the Gates Open
Preparation is everything when it comes to sales, setup, and success at large-scale events like the Royal Show.
Know the Event Layout and Logistics
Review your stall location - corner stalls or high-traffic areas get more visibility.
Understand bump-in/out times and logistics (loading zones, power access, etc.).
Read the vendor handbook carefully to avoid surprises.
Finalise Your Products and Pricing
Offer a range of price points.
Highlight your bestsellers.
Prepare show-exclusive bundles or discounts to drive urgency.
Create a Space That Stops People
Use clear, bold signage with your logo and message.
Keep the setup functional but visually appealing.
Use vertical display space to maximise visibility from a distance.
Setting Up, Build a SpaceThat Works (and Sells)
The way your space looks can be the difference between someone walking past or stopping to buy.
Keep Traffic Flow in Mind
Leave enough space for people to browse.
Avoid clutter and tangled cords.
Set up a clear checkout area to keep things moving.
Use Lighting and Height to Stand Out
Invest in chargeable LED lights or USB compatible lighting.
Use shelves, crates, or stands to elevate products.
Add mirrors if you're selling accessories or fashion.
Pack Smart - Essentials Checklist
Point-of-sale system (Square, Zettle, etc.)
Extra stock and storage
Business cards, signage, and flyers
Bags or packaging
Toolkit (cable ties, tape, scissors, markers)
Driving Sales, Tips to Maximise Your Revenue
Once people are at your display, the real work begins. Here are the best Royal Adelaide Show vendor tips for sales, setup, and success at the show.
Nail Your First Impression
Greet every customer with a smile.
Stand up and stay engaged - don’t hide behind a table or scroll your phone.
Offer a quick 10-second pitch: Who you are, what you sell, and what’s special.
Offer Show-Only Specials
Limited-time deals create urgency.
Offer “Buy 2, Get 1 Free” or bundle sets.
Display signs that say “Show Special - Today Only!”
Encourage Cashless Payments
Have mobile payment options ready (EFTPOS, PayID, QR codes).
Post signage: “Card payments preferred.”
Pro Tip: Add a “tap to pay” sticker near your terminal to avoid delays.
Engage and Build Relationships - Beyond the Sale
Your goal isn’t just a single sale - it’s turning a show visitor into a long-term customer.
Collect Emails or Follows
Offer a discount or giveaway in exchange for a social media follow or email signup.
Use QR codes on signage for quick access.
Tell Your Story
Share what makes your products or brand different.
Talk about your process or inspiration.
Authenticity builds connection — and loyalty.
Encourage User-Generated Content
Ask customers to take photos and tag you.
Offer a small prize or discount for anyone who posts about your stall.
After the Show, Follow-Up and Grow
The show may be over, but your job isn’t. Here’s how to make the most of the Royal Adelaide Show long after the crowds go home.
Post a Recap on Social Media
Share photos of your booth, happy customers, and best-selling items.
Thank your audience and tag the Royal Show’s official page for extra exposure.
Email Your New Contacts
Send a quick “Thank You” email.
Include a discount code for online purchases or your next event.
Evaluate and Improve
What sold well? What didn’t?
What questions did customers ask repeatedly?
Note what you’d do differently next time for smoother sales, setup, and success.
Pro Vendor Tips for Sales, Setup, and Success
Whether it’s your first Royal Adelaide Show or your fifth, these quick tips will make sure you show up strong:
Arrive early to allow for a calm setup.
Dress comfortably, but match your brand style.
Stock up on change even if you prefer card payments.
Offer samples or demos to pull people in.
Bring a buddy or helper to rotate breaks.
Final Thoughts: Be Seen, Be Ready, Be Memorable
The Royal Adelaide Show is more than just a selling event - it’s a branding opportunity. By focusing on your sales, setup, and success strategy, you’ll turn foot traffic into sales, and casual browsers into loyal fans.
Show up prepared. Show off proudly. And most of all, make the most of the Royal Adelaide Show - your next big business win could start here. book a space, don’t just think about your display, plan your social media strategy too.
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