Beyond the Space: Maximising Your Pop-Up Presence with Social Media
- lollipopmarkets
- Aug 14, 2025
- 4 min read
Updated: Sep 22, 2025
Maximise Your Pop-Up Presence with Social Media
Pop-up events are no longer just about setting up a space and hoping people stop by. If you're not leveraging platforms like Instagram, Facebook, and TikTok, you’re missing a huge opportunity to maximise your pop-up presence with social media. From pre-event buzz to post-event follow-ups, social media can keep customers engaged and drive more sales long after the space is packed up.
Before the Pop-Up, Build Anticipation
Your pop-up promotion begins long before the event day. Use this time to hype up your presence and get your audience excited.
Instagram - Tease Your Space Setup and Products
Share sneak peeks of new or bestselling products.
Use Instagram Stories and Reels to show behind-the-scenes setup.
Start a countdown to build anticipation.
Example: "Packing up something special for our newest pop-up 🎁 Any guesses what it is? #PopUpPreview"
Facebook - Create and Promote Your Event
Set up a Facebook Event for your space at the pop-up.
Invite your followers and ask them to share the event.
Post engaging content leading up to the day.
Tip: Use targeted local ads to get more visibility for your event.
TikTok - Short, Engaging Teasers
Post fun, engaging videos showing what’s coming.
Use trending sounds with your product demos.
Do a quick “Pop-Up Prep Day” vlog-style post
During the Pop-Up, Capture Real-Time Engagement
When the pop-up begins, your social media becomes your live broadcast. It’s your chance to show energy, foot traffic, and what’s flying off the shelves.
Instagram - Real-Time Stories and Reels
Post Stories throughout the day: customer interactions, rack reviews, restocks.
Go Live for a “virtual tour” of your space.
Use Reels to show top-selling products.
Hashtags to Use: #PopUpDay, #ShopLocal, #CraftPopUp, #LiveSelling
Facebook - Share Updates and Customer Reactions
Post real-time photos and updates.
Share customer reviews or testimonials on the spot.
Encourage visitors to tag you in their posts.
Pro Tip: Tag the official pop-up event page and other vendors for more reach.
TikTok - Capture the Vibe
Film fun vendor dances or crowd reactions.
Show customer favorites with real-time stock updates.
Create mini “pop-up haul” videos from your set-up.
After the Pop-Up, Keep the Momentum Going
Once the pop-up wraps up, your job on social media is far from over. This is the time to keep engagement high and convert new followers into loyal customers.
Instagram - Recaps and Gratitude
Share a carousel post thanking visitors.
Post bestsellers and tag those who bought or featured your items.
Ask followers what they'd love to see at your next pop-up.
Caption idea: "Pop-up magic made possible by YOU ✨ Thank you for an incredible time!"
Facebook - Extend the Experience
Post a recap with photos, videos, and thank-you's.
Offer a special “missed-the-pop-up” sale for your followers.
Share customer photos with permission.
Engagement Tip: Ask fans to comment with what they bought or loved.
TikTok - Wrap-Up and Highlights
Make a fun recap video with trending sounds.
Post “what sold out” and “what’s still available” updates.
Invite viewers to shop your online store.
Best Practices Across All Platforms
Use Consistent Branding
Ensure your space matches your online branding - colours, fonts, logos. Use branded visuals in your posts so people recognise you instantly.
Engage with Your Audience
Reply to comments, DMs, and tags. Social media isn’t just about posting - it’s about building relationships.
Plan and Schedule Content
Use tools like Later, Buffer, or Meta Business Suite to pre-schedule posts. This keeps your content consistent even when you're busy at the pop-up.
Social Media Content Checklist
Platform | Before Pop-Up | During Pop-Up | After Pop-Up |
Sneak peeks, countdown | Stories, Reels, Live | Recap post, thank-you | |
Event page, invites | Live updates, shares | Recap, customer posts | |
TikTok | Product prep, teaser | Fun booth clips, dances | Highlight reel, leftovers |
Final Thoughts - It’s More Than the Space
Today’s pop-ups aren’t just physical spaces, they’re digital stages. By using Instagram, Facebook, and TikTok, you maximise your pop-up presence with social media far beyond the few hours your space is open.
You can turn curious browsers into long-term buyers and casual visitors into brand ambassadors - all by sharing authentic, engaging, and strategic content before, during, and after your pop-up events.
So next time you book a space, don’t just think about your display, plan your social media strategy too.
Are you a local small business looking to grow your brand and reach new customers? We'd love for you to join our vibrant community! Discover the benefits of showcasing your unique creations at our Collectives!
Watch the video below:
Join the Lollipop Collective team and work with amazing and passionate small businesses at local markets!
Comments